Ge2B hablando de sí misma, en este caso Manuel Cortizo sobre responsabilidad social corporativa:
The debate about corporate social responsibility began in the United States early in the 20th Century, soon after the development of new technologies, the acceleration of the global economy, a growth of economic activity and the awakening of the ecological consciousness.
However, despite these important developments, a consistent approach to
corporate social responsibility does not yet exist.
The concept of Corporate Social Responsibility can take many forms, and
corporations may observe and implement it in various ways. Internationally, the World Business Council for Sustainable
Development defines it as the continuous commitment of companies to behave ethically and to contribute to economic development while they improve the quality of the lives of their employees, their families, the local community, and society in general. The International Finance Corporation shares a similar understanding.
Meanwhile, regionally, the European Commission views Corporate Social
Responsibility as companies integrating their social and environmental concerns into their business operations and interactions with their stakeholders on a voluntary basis. CSR Asia describes it as the commitment of a company to implement economically,
socially and ecologically sustainable operations thereby balancing the interests of diverse stakeholders.
These are different definitions of Corporate Social Responsibility derived from the same core concept. However, they do share some common points. For example, business objectives and ethics are integrated
in all procedures, identifying all potential stakeholders as well as the impact that business’ practices can have upon a population (at both the individual and societal levels).
It is important to remember that Corporate Social Responsibility begins with the applicable local, regional, national and international legislation.
Corporate Social Responsibility is not only meant to support laws that affect society, (be it labor, taxes, social security, etc.) but to also go further in building on them. Indeed, Corporate Social Responsibility
requires more than compliance with the law. This may, for example,
include integrating people with disabilities into company operations,
setting wages that are above the sector averages, allowing workers to gain from company profits, avoiding labor discrimination, and integrating all stakeholders into the business decisionmaking processes.
Ultimately, the key objective of Corporate Social Responsibility is to guarantee the sustainability of the company and the environment that surrounds it.
Ge2b, like all companies within the International Peace Operations Association (IPOA), is a company whose mission is to promote a high level of ethical and operational norms within the peace and stability operations industry. The company supports constructive dialogue with policymakers on the growth and positive contributions from companies within the industry and aims to objectively inform the public on its activities and the role it plays in furthering international peace, stability and development.
Why do companies choose to align themselves with IPOA? Simply, IPOA is an organization concerned with raising the bar of ethics in international peace and stability operations. In this regard, the inclusion of companies that are not socially responsible does not fit with the organization’s objectives.
In the past, Ge2b has been concerned with meeting legislative requirements as a starting point for implementing its Corporate Social Responsibility. If a company is based in Spain, for example, but has commercial contracts in Afghanistan, a key question arises: Which laws are applicable and should be followed? In principle, a company should follow the applicable legislation in its home state while simultaneously taking into account legislation at the international level. Where legislation does not exist or is conflicting, a company should always follow the most
restrictive legislative regime. By doing so, companies can establish minimum standards to meet their Corporate Social Responsibility goals. In certain operational environments, some questions will
invariably arise. Are a company’s labor policies fair? Are its employees satisfied? Has a company caused serious environmental harm? Has it caused or contributed to human rights abuses among the local population? If the answer to any of these questions is “yes,” how can a company be considered socially responsible? Clearly it
Once Corporate Social Responsibility is integrated into a company’s strategy, the company should make certain that it has identified all of the stakeholders (employees, clients, suppliers, the environment and all
others that its business activities may affect), who should participate in helping to craft these Corporate Social Responsibility guidelines. A concern for Corporate Social Responsibility should also be communicated
to each of these stakeholders. For example, a relationship with suppliers should demand a level of similar commitment to which companies maintain at internal levels. The Ge2b code of ethics provides the
company with guiding principles, but these principles must be implemented on a daily basis. The best way to see them realized is by
through instituting effective management systems. After these principles are established, they must be communicated through company actions, and all stakeholders must be informed. Ensuring that these steps are taken will serve as a pragmatic gesture that creates trust and strengthens a company’s reputation.